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PM Community II

"PERSONAS" -- A Study In Magic!


In this workshop you will discover the secrets to building truly powerful personas. You’ll define, create, and explore multiple personas for a real business. In the process you’ll discover exactly how personas can save your project. You will learn:

· Three elements to include in each persona
· Five steps to making great personas
· The essential item to make personas magic

You will also discover the single biggest mistake most people make when writing personas. This mistake makes the persona, well, mostly bull.

This workshop will forever change how you view and use personas. You will clearly see, perhaps for the first time, how they may be leveraged to deliver exceptional results. This workshop is a study in persona magic.


Helene GIdley

Helene Gidley, PMP, CSM, is an agile coach and the owner of HSG Consulting LLC where she provides coaching and training to teams navigating their agile journeys. She has over thirty years of experience in the IT industry at Fortune 500, startups, and mid-sized companies bringing broad experience in coaching and training project teams. Helene is the founder of Agile Groupies, a Scrum Alliance Meetup, based in Ann Arbor with over 200 members located in the southeastern Michigan and northern Ohio area, and can be found providing training and speaking at Meetups, Agile & Beyond conferences, and PMI Chapter meetings.

Tom Meloche

The co-founder of one of the most successful little agile software development houses in the country (Menlo Innovations LLC), Thomas Meloche has been creating, teaching and implementing agile methodologies for almost two decades. He consults on how to leverage feedback, metrics, and ceremony to achieve higher levels of engagement and success in large enterprises. Now working at some of the world's largest firms, he has overseen the delivery of hundreds of agile projects with budgets counted in the billions.

Tom has a direct marketer’s view on metrics. His best-selling book, "Ultimate Guide to Facebook Advertising" was first published in 2011 by the Entrepreneur Press, the third edition to be released in 2017. He also is a strong advocate for agile ceremony, something he considers almost a forgotten art, and authored the book, "Ceremony: A Profound New Method for Achieving Successful and Sustainable Change," released June 2017.

Join us at: 

4735 Washtenaw Avenue, Ann Arbor, MI 48108

Chapter meeting begins at 6:00PM.

Doors open at 5:30PM for networking and hors d'oeuvres.

Online registration closes at noon on the day of the meeting.

Walk-ins are welcome!  We accept cash or check at the door.

Earn PDU's

Meeting attendance equals 1.5 PDU's (Category:  Strategic & Business Management)


Event Properties

Event Date 06-18-2018 5:30 pm
Event End Date 06-18-2018 7:00 pm
Registration Start Date 06-01-2018 11:55 pm
Cut off date 06-18-2018 12:00 pm
Individual Price See Chart Below
We are no longer accepting registration for this event