<< Back to Calendar

Why the Brain Follows - The Neuroscience of Leadership


The Coronavirus crisis has changed our lives and our workplaces profoundly. Almost all companies need to respond to the short-term emergency, while at the same time planning for an unpredictable future. There will be plenty of change and uncertainty. How can a leader better lead a team? How can a leader avoid decision blind spots?  How can a leader better understand what influences followers’ decisions?

The current pandemic has changed the landscape of the leadership development. Old ideas and methods don’t apply during such an unprecedented crisis. Leadership skills based on personal experience and anecdotal evidence have become irrelevant. It is time to bring the science of decision-making to leadership. The Neuroscience of Leadership is about understanding how leaders decide to lead and why followers decide to follow. When guided by science, you, as a leader, can make good decisions that make you a smart, respected and successful leader.

In this talk, you will learn about the brain structures that are involved in human emotions and decisions. You will find out how emotions can influence our decisions unconsciously.  You will discover why humans follow and trust the crowd. You will see the big difference between empathy and compassion.

Get the answers to:

  • What is the relationship between emotions and decisions?
  • What are some of the blind spots in leaders’ decision making?
  • How can leaders make people feel safe?
  • Why leading with empathy can be counterproductive?
  • Why does a “positive attitude” backfire sometimes?

About Our Speaker


Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 30-year career in Neuroscience. He started his own marketing firm over 16 years ago, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology. His combined knowledge and experience in both Neuroscience and marketing led him to the emerging field of Neuromarketing. His company, Neuromarketing Services is the only firm in the Midwest that specializes in Neuromarketing.

In May, 2019, Dr. Wu gave a 17-minute TED Talk on Neuromarketing. His talk (https://www.youtube.com/watch?v=UEtE-el6KKs) has been extremely well received by Neuromarketing experts as well as the general public. His talk raises awareness about this new, scientific approach to marketing.


It is no longer possible to register for this event

It is no longer possible to register for this event


Type of category: Chapter Meeting

Type of activity: Leadership

Date: 15 April 2021

Hour: 6:00PM to 8:00PM

# of PDUs: 1.5


PMI-HVCMembers: Free

Non members and Guests: $10.00

Students: $5.00